Lead Counsel to Homage on "Deal of the Year" Investment from Ryan Reynolds' Maximum Effort Investments LLC
Kegler Brown served as lead counsel to HOMAGE as it made national news and received a strategic investment of growth capital from Maximum Effort Investments, LLC, the investment firm co-founded by Ryan Reynolds. MEI served as the lead investor for this Series A capital raise, which will expand production capacity, grow the operating team, invest in technology, and broaden its licensing business with new and existing partnerships. Through the investment, a representative of MEI has joined the HOMAGE board of directors and MEI will contribute a variety of strategic and creative resources.
Founded in 2007, HOMAGE and its founders have worked with the emerging business lawyers at Kegler Brown to establish the company as the premier vintage-inspired apparel brand in the U.S., forging licensing deals with the NFL, NBA, MLB, MLS, WNBA, NCAA, WWE, and more. Kegler Brown has served as general counsel to HOMAGE and its founders since the company’s inception, and will continue to advise its leadership team on growth strategy, IP development, licensing deals, global strategy, and future transactions.
The transaction was highlighted as the 2024 "Deal of the Year" in Columbus by the Association for Corporate Growth. This is the second year in a row Kegler Brown's M+A deal team served as lead counsel for the "Deal of the Year" honoree.
