Business Growth Strategies

Business Growth Strategies

Taking a holistic approach, we help our clients identify and secure capital for a wide range of needs. There are a number of sources from which to procure the money your business needs in order to operate effectively; we understand the importance of looking to each of those sources with an impartial view toward what’s most valuable to you and your business.

We’ll help you evaluate the relative risk and cost associated with available funding sources, and once you’ve selected a source, we can advise you across the spectrum of regulatory agencies – from securities regulation and regulatory bodies to tax credit and incentive-granting agencies to local government and economic development entities.

Through our representation of startups, angels, investment funds, mature private companies, and publicly traded companies, we've gained an uncommon perspective regarding all phases of a company’s lifecycle. We not only understand where your company is and where it’s come from, we've got the expertise necessary to help you get where you want to go.

Our Services

  • Private placements and fundraising
  • Economic incentives: working with local and state agencies and economic development entities to identify and negotiate incentive packages for new and growing businesses and new Ohio investments
  • Incentive-driven site selection strategy: advising clients in early-stage planning and negotiation with local and regional authorities for tax credits, public funding and other incentives
  • Tax structuring: identifying optimal structures to execute business strategies in the most cost-effective way
  • Grant application, negotiation and compliance: representing companies applying for and implementing both privately and publicly sourced grant funds

Our Clients

We serve a multitude of growth-focused clients, from startups and small business operations to rapidly expanding companies and businesses outside the state looking to invest in Ohio.


People

Steve Barsotti

Managing Director + Chair, Emerging Business

614-462-5458Email
Kacie N. Davis

Director + Chair, Business Transactions + Franchising

614-462-5402Email
Makiah E. Harper

Associate + Co-Chair, Diversity Equity + Inclusion

614-462-5407Email

Experience

First-Ever Acquisition for Chipotle's "Cultivate Next" Venture Fund

Whole spices, oil and garlic, with a mortar and pestle

Leading Full-Service Restaurant Concept in Investment from Private Equity

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Lead Counsel to Homage on "Deal of the Year" Investment from Ryan Reynolds' Maximum Effort Investments LLC

Multicolored t shirts folded cylindrically and placed in a line

$500,000+ Strategic Acquisition to Expand Environmental Science + Engineering Firm’s Ohio Operations

Business people and construction workers reviewing drawings on a table

Negotiating an Executive Employment Contract for Transportation Industry CEO

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Licensing of Popular Mobile Sports Gaming Proprietor in Ohio's New Sports Betting Market

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Lead Counsel to Victoria's Secret in $18M Minority Equity Investment

Lacey undergarments representing Victoria's Secret

Lead Counsel for Large Acquisition of Multi-Unit Franchise Business

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Equity Investment Financing for Fast Casual Restaurant Concept

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Publications + Presentations

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Ohio’s Revised LLC Act - What You Need to Know

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SEC Increases Access to Private Investment Markets by Expanding Definition of “Accredited Investor”

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Latest PPP Guidance Provides More Pieces to the PPP Puzzle

After more than a month without additional guidance from the Treasury or the SBA, new guidance was released on August 4th in the form of Frequently Asked Questions on Loan Forgiveness. Many borrowers have completed their covered periods and spent most or all of their PPP funds at this point. Accordingly, this guidance will be most helpful to those who have elected to use a 24-week covered period or have yet to apply for a PPP loan. If you have spent all of your PPP funds already, take solace in the fact that the SBA has clarified that borrowers may rely on the guidance available at the time of their application. With that out of the way, I have outlined some of the new pieces to the PPP puzzle below.Timing Timeline for Applying for ForgivenessBorrowers must apply for forgiveness within 10 months of the completion of their covered period. PaymentsBorrowers do not need to begin making payments on amounts not forgiven until the forgiveness amount is remitted to the lender by the SBA. Interest accrues on amounts owed during the time between the disbursement of the funds and the SBA’s remittance of the forgiveness amount on any amount that is not forgiven. After the lender receives notice from the SBA of the forgiveness amount, the lender is responsible for notifying the borrower of the forgiveness amount and the date on which the first payment is due. After that, the amount not forgiven must be repaid by the maturity date of the loan. Note that the maturity of the loan is 5 years if the loan was issued after June 5, 2020. For loans issued prior to June 5, the maturity date is 2 years, unless a different arrangement is reached between the lender and the borrower.Payroll Costs Cash v. Accrual BasisAccrual basis is reaffirmed for payroll costs incurred prior to the covered period, but paid during the covered period, and payroll costs incurred during the covered period, but paid by the next payroll date after the covered period. Cash Compensation and CalculationAll forms of cash compensation are includable as payroll costs (subject to the $100k annualized limit). This includes: tips, commissions, bonuses, and hazard pay. In calculating cash compensation to employees, it was not previously clear whether this would include the gross or net amount. The newest guidance clarifies that the gross amount before deductions for taxes, employee benefits payments, and similar payments should be used for calculating cash compensation. Group Health BenefitsAlthough not previously clear, the guidance clarified that forgiveness is not provided for group health payments accelerated from periods outside of a borrower’s covered period. However, those group health benefits payments by borrowers on behalf of employees that were incurred or paid during the covered period are still eligible for forgiveness. Retirement ContributionsAs with group health benefits, forgiveness is not provided for employer contributions for retirement benefits accelerated from periods outside of a borrower’s covered period. However, employer contributions for retirement benefits on behalf of employees that were incurred or paid during the covered period are still eligible for forgiveness. Owner CompensationThe guidance has provided detailed guidance on amounts paid to owners that are eligible for forgiveness for owners of C. Corps, S. Corps, Self-Employed Individuals, General Partners, and LLC Owners. Non-Payroll Costs Alternative Covered PeriodFor payroll costs, borrowers may elect an alternative covered period, beginning on their first payroll date after receiving their funds. However, this is not permitted for non-payroll costs. For non-payroll costs, the covered period is limited to the period beginning on the date of the disbursement of the PPP loan. Cash vs. Accrual BasisAccrual basis is reaffirmed for non-payroll costs incurred prior to the covered period, but paid during the covered period, and non-payroll costs incurred during the covered period, but paid during the next regular billing date after the covered period. Prepayments of Non-Payroll CostsPrepayment of all non-payroll costs (except for mortgage payments) is not prohibited. Unsecured DebtsInterest payments on unsecured debts are not eligible for forgiveness. Forgiveness is limited to interest payments on business mortgages on real or personal property (like auto loans). Renewal of Leases and Refinancing of MortgagesPayments on leases renewed during the covered period or mortgages that were refinanced during the covered period are eligible for forgiveness, so long as the obligation under the original agreement existed prior to February 15, 2020. Prepayments on lease obligations are not expressly prohibited. Transportation CostsPrior to the latest guidance, there was much confusion as to what constituted “transportation costs” as a permitted non-payroll cost. The guidance clarified that “transportation costs” refers to transportation utility fees assessed by state and local governments. Forgiveness Reductions Comparison Period for Seasonal EmployersSeasonal employers are to use the same 12-week period used for calculation of their loan amount as the period used for calculation of any reduction in the amount of loan forgiveness. Employees Making More Than $100kBorrowers are to include those employees who made more than $100,000 in 2019 on their forgiveness applications. Reductions to CompensationFinally, the guidance clarified that only decreases to an employee’s salary or wages are to be counted against a borrower for purposes of reductions to its forgiveness amount, as opposed to all reductions to that employee’s compensation.

Newsletter

The Post-Pandemic Future for M+A Activity

Each month, Eric Duffee looks at a different piece of The Anatomy of a Deal – a series of easy-to-digest articles that break down complicated aspects of business transactions – helping you better understand terms + processes that can shape the direction of your business. This piece is a collaboration with Bill Levendusky, an associate M+A lawyer at Kegler Brown who is working with business owners and corporate development professionals to plan their post-pandemic deal strategies.Smart Summary There will likely continue to be very little M+A activity in the short-term outside of distressed transactions. Private equity cash, eager investors, a solid pre-pandemic economy, and aggressive government stimulus set the stage for M+A to rebound. A true recovery will be inherent in improvement in economies abroad, progress in the treatment of COVID-19, and the successful re-opening of local economies. With the world economy in free-fall, it seems odd to be talking about the future of M+A activity. But there is reason to believe that M+A activity will rebound in the medium-term. So this month, we look at some of the reasons why deal volume may be poised to rally, and the signs we’re looking for to see when that improvement might occur. Why do we think a rebound is coming? First, let us emphasize that there are a lot of factors at play here. As such, it’s very hard to make any firm conclusions. In addition, we’re looking out a few months; there’s likely not going to be much conventional M+A activity in the short-term. There may be some distressed transactions (as we discussed last month), but many voluntary sellers—and the buyers who are interested in these targets—are waiting for some clarity and stability before jumping in. So with all the bad things happening now, what are the good things we see? A Mountain of PE Cash Private equity funds still have large capital stashes and are required to deploy that “dry powder” within a certain time period. So private equity funds are going to be aggressively looking for good deals. A “First-Mover” Advantage There has been some research as to whether buyers that jump into the M+A market earlier following a recession achieve better long-term results, and, although it’s not entirely conclusive, there is enough reason to believe that this potential will lead at least some buyers to test the M+A markets early on. Solid Pre-Pandemic Economic Indicators The economy was largely in good shape prior to the COVID-19 crisis. And while the timeline isn’t clear right now, the immediate public health threat will subside at some point in time. While there will be lasting damage to the economy, there is some hope that economic conditions could improve later in 2020 and continuing into 2021. Governments Pumping Liquidity into the Economy We’re not economists (but we did stay at a Holiday Inn Express last night). That said, it doesn’t take a Ph.D. to see the massive amounts of stimulus and financial support being provided by world governments to respond to the crisis. Consumer spending in the U.S. (which accounts for approximately 70% of GDP) fell almost 9% in March, but the ongoing government stimulus should theoretically fill in for at least some of that loss. While there will undoubtedly be companies that don’t survive “The Great Pause,” there is hope that the government support will help most businesses weather the storm and be positioned for a rebound. What are the signs we’re looking for in a recovery? After the Great Recession of 2008-2009, we could all look back and agree that we should have invested a bunch of money into the stock market on March 6, 2009. So, if a relatively quick recovery is in the cards as we hope, then how will we know it’s coming? Before we answer that question, it’s worth noting that traditional economic indicators—those charts from 2009-2010 that showed clear trends indicating that the country was emerging from the Great Recession—may not be as useful or as easy to project as they were a decade ago. Unemployment is considered among the most reliable traditional metrics when measuring the strength of the economy. During the week ending April 11, 2020, “Seasonally Adjusted Initial Claims for Unemployment Insurance,” according to the Department of Labor, numbered 5,245,000. The record for Unemployment claims in one week, prior to the COVID-19 crisis, was only 695,000, set in October 1982. During such extreme times, traditional metrics may prove less helpful. If the darkest hour is truly just before dawn, here are some of the signs we’re looking for to see when we’ve reached that point: Improvements OverseasAs many parts of the world—specifically China—began their response to the virus much sooner than the U.S., those regions will provide the first testing ground for determining how and whether economies can start functioning again. As China has begun to “re-open,” there are already reports of an uptick in M+A and investment activity there. At the same time, emerging markets, which often depend on foreign investment and tourism dollars, have been hit hard during this crisis. According to the Institute for International Finance, the economic impact of foreign capital fleeing emerging markets since January 21, 2020, may be three times worse than during the Great Recession. Investor confidence in emerging markets may be a key indicator of recovery, particularly with an eye toward those countries that were more effective at controlling the spread of COVID-19. Progress in the Fight against the CoronavirusOne of the best ways to bring about a quick change in economic conditions is for a medical breakthrough, such as a proven treatment for the virus that can provide a safeguard until a vaccine becomes available. Even if that doesn’t happen, some sustained success in avoiding a spike in new cases will be viewed as a win and start to restore investor confidence. Reopening of States and Local EconomiesWhile some states, such as Ohio, New York, and Texas, have announced plans to gradually re-open their economies, the process will undoubtedly be slow-moving. Ohio and Texas have announced plans to re-open in phases by business sector and New York has announced a plan to re-open in phases by geographic region. As states open their economies, look for consumer spending and wage growth to be on the move. Those factors—and how quickly the changes occur—may provide some insight into the U.S. economy’s health.This is uncharted territory for everyone, but there’s still reason for some optimism as of now. We continue to have numerous discussions with clients who are planning to move forward with transactions in the summer and fall. The coming weeks and months will be critical in determining how successful the rebound will be, and when we can expect it to occur. If fortune truly does favor the bold, then there may be some improvement on the horizon…at least we hope so. In May’s installment of Anatomy of a Deal, we will test this issue’s theories about market rebound and attempt to help owners track their business’s recovery against the economy more generally. Next Month: I'm Still Standing. Now What?Read last month’s piece: Crisis Demands Creativity in M+A

The Anatomy of a Deal Newsletter
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Strategies to Maximize Your PPP Loan Funds + Forgiveness

Smart Summary PPP forgiveness is valuable, but there are certain conditions that businesses should take care to avoid.Businesses should be documenting their payments meticulously and planning re-hires strategically to fully realize loan forgiveness.Employers may need to get creative with payroll in order to incentivize employees currently receiving unemployment while meeting their quotas for forgiveness.When the CARES Act passed on March 27, 2020, the Paycheck Protection Program (“PPP”) provided an opportunity for small business owners to receive an injection of cash while their businesses are subject to government-ordered shut downs. Those businesses fortunate enough to receive funds now face a myriad of issues as they spend their PPP funds while also trying to plan for forgiveness to the greatest extent possible. The most pressing issue is one of time. The funds must be spent within 8 weeks of the loan’s funding, yet many businesses are still closed to the public or working with limited revenue potential. To that end, this article provides some FAQs and examples to show how forgiveness works so small business owners can plan accordingly.Forgiveness Like anything else, forgiveness under the PPP comes with conditions. What is the limit on forgiveness? The full principal amount of the loan, plus accrued interest. What expenses can be forgiven? It depends on the total amount spent over the covered period. We’ve prepared a worksheet that helps you understand and calculate all of this, which can be downloaded for free here. Are there restrictions on forgiveness? Yes. 75% of the amount forgiven must be attributable to payroll costs. How can my forgiveness be reduced? There are two ways your total forgiveness amount can be reduced: a reduction in number of employees or a reduction to employees’ salary or wages. Refer to our worksheet for help on your specific situation. If there is a reason my forgiveness amount may be reduced, are there any second chances? Yes. The PPP provides a grace period. If, from February 15 to April 26, 2020, you had: (i) a reduction in the number of FTEs as compared to February 15, 2020; and/or (ii) a reduction in the salary or wages of one or more employees as compared to February 15, 2020, but you eliminated the reduction in FTEs and/or salary or wages by June 30, 2020, then the amount of loan forgiveness will be determined without regard to any reductions.Employment Concerns Once you have your PPP money and a plan in place for forgiveness, it’s time to spend. But many employers are finding it hard to allocate 75% of their spending to payroll when employees have been laid off and are happy collecting employment. With the CARES Act’s additional $600 benefit, employers may need to get creative to compete with the expanded benefits. Options include a one-time “recall” bonus, temporary raises, partial unemployment, or any combination of the three. The best strategy will depend on your recall needs and PPP spend plan. ExamplesTo better understand your options, here are three common scenarios to consider.Company A – No LayoffsOn February 15, 2020, Company A had 10 FTEs. From February 15 – June 30, 2019, Company A had an average of 10 FTEs. Over the 8-week period after receiving loan funds, Company A had an average of 10 FTEs. Result: Company A will have its loan amount entirely forgiven with respect to covered expenditures, provided that at least 75% of the forgiveness amount is attributable to payroll costs. Company B – 60% Layoff with Full FTE Re-Hires Before June 30On February 15, 2020, Company B had 10 FTEs.From February 15 – June 30, 2019, Company B had an average of 10 FTEs. Company B operated on a skeleton crew of 4 FTEs over the 8-week period after the disbursement of the loan funds. Company B hired 6 additional FTEs on June 15, 2020, as their business ramped back up. Normally, Company B’s forgiveness amount would be reduced by 60%, but because Company B eliminated the discrepancy in FTEs before June 30, 2020, the reduction amount is calculated without regard to such reduction. Note in this example that it is unlikely Company B will have spent all of their available funds because they operated on a skeleton crew during the 8-week payment period. Thus, there would likely be some funding remaining which can be repaid or retained as a loan. Result: Company B will have its loan amount entirely forgiven with respect to covered expenditures, provided that at least 75% of the forgiveness amount is attributable to payroll costs. Company C – 100% Layoff with Re-Hires and Bonus IncentivesOn February 15, 2020, Company C had 10 FTEsFrom February 15 – June 30, 2019, Company C had an average of 10 FTEs. Company C was forced to completely shut down operations. To make matters more difficult, most of Company C’s employees make less than $50,000 per year, such that its full-time employees were making more on unemployment than if they returned to work. In order to incentivize employees who would otherwise qualify for continued unemployment, Company C decides to implement temporary raises. It did not bring back any of them until week 6 of the 8-week period, at which point, Company C re-hired all 10 FTEs and gave them temporary raises in an amount equal to the entire loan amount, dispersed evenly among them. Result: Although Company C’s average FTE over the 8-week period was equal to 2.5 FTE, Company C’s loan amount will be entirely forgiven with respect to covered expenditures. This is because Company C eliminated the discrepancy in FTEs before June 30, 2020. Further, all payroll costs, including the incentives, were paid during the 8-week period. What You Should Do Now Document Everything. When you apply for forgiveness, you will need to provide documentation of payroll records over the covered period. Such documentation may include Form 941, state quarterly wage unemployment insurance tax reporting forms, or equivalent payroll processor records that best correspond to the covered period. You must also submit evidence of business rent, business mortgage interest payments on real or personal property, or business utility payments during the covered period if you used loan proceeds for those purposes. Accordingly, you will want to document all expenses with these important categories in mind. Project and Plan. As with Companies A, B, and C above, each borrower will be in a unique situation. You should project your FTEs over the 8-week period against both your designated historical comparison period and February 15, 2020. You will also want to plan how and when funds will be expended with forgiveness in mind. Know the categories of expenses for which forgiveness is permitted and that the expenditures must occur over the 8-week period after you have received the funds. Watch for Reduction Traps and Don’t Forget About Grace. If your projected average of FTEs over the 8-week period is less than your historical comparison period, then you should look for creative ways to receive 100% forgiveness. As long as you can eliminate any discrepancies prior to June 30, 2020, then you may be able to take advantage of the grace period to receive full forgiveness. Work with Your Advisors. Given how quickly everything has developed with the PPP, it is important to take the time to plan for how you will comply with forgiveness requirements. The earlier you bring in your financial and legal advisors, the greater chance you have of making the most of your PPP funds.Danielle Crane is an employment lawyer with Kegler Brown, advising clients on human capital strategies to help navigate the COVID-19 pandemic and prepare for re-opening. She can be reached directly at dcrane@keglerbrown.com or (614) 462-5444.Brendan Feheley is a director and chair of Kegler Brown’s Labor + Employment practice where he is working with business owners and their HR leaders to navigate the COVID-19 pandemic. He can be reached directly at bfeheley@keglerbrown.com or (614) 462-5482.

E-mployment Alert
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Are Ohio’s Commercial Landlords and Lenders Now Required to Give a 90-day Reprieve?

Smart Summary Governor DeWine issued an executive order requesting landlords to suspend commercial rent payments for at least 90 days. The Order also urges lenders to offer a similar reprieve to their landlord borrowers. The Order is not legally binding, though more forceful language could potentially be forthcoming. Since the COVID-19 crisis began, we’ve been fielding calls and e-mails from clients on both sides of the commercial landlord-tenant relationship.  Tenants negatively affected by the crisis want some sort of relief from their landlords in terms of a rent abatement or forbearance, and landlords are receiving a crippling volume of these requests from their tenants. Typically, there is no legal ground to require a landlord to grant an abatement or deferral request, but from a practical standpoint, it still may make sense for them to work with commercial tenants if the alternative is for those tenants to permanently close their doors. At the same time, it’s also important to recognize that landlords may be caught between a rock and hard place. Most are still required to make mortgage payments and pay taxes, common area maintenance costs and other expenses, without receiving rent from their commercial tenants. Each side may also put the responsibility on the other to attempt to obtain relief from federal sources, including the SBA’s Economic Injury Disaster Loan program and the Paycheck Protection Program provision of the recently passed CARES Act. To date, however, there hasn’t been an across-the-board standard or a one-size-fits-all approach for negotiations between commercial landlords and tenants dealing with the effects of COVID-19.Governor DeWine Opines with an Executive Order In an attempt to provide some relief for both sides, Governor Mike DeWine issued Executive Order 2020-08D on April 1, urging Ohio landlords to suspend rent payments and evictions for at least 90 days for small-business tenants experiencing “financial hardship due to the COVID-19 pandemic.” Accordingly, to assist those landlords who would then be at risk of defaulting on their own mortgages, the Order also requests that lenders agree to a minimum 90-day forbearance and refrain from enforcing default penalties or initiating foreclosures during that period. The Order specifies, however, that the governor is not requesting a rent abatement under the leases, nor forgiveness of mortgage payments, just a delay in collections instead.Interpretation: Request or Requirement? While the language may not be entirely clear, our interpretation of this Order is that it is a request, not a requirement , and that landlords and lenders alike are not currently legally obligated to comply. However, we think it’s unlikely that a court in Ohio is going to take up a foreclosure action at this time. Given the rapidly evolving pace of change right now, it’s certainly possible for Governor DeWine to sign a more forceful Order before this situation is over. Regardless, this Order may provide a new baseline for negotiations between landlords and tenants as they navigate through the COVID-19 crisis. Michael Schottenstein is an associate attorney in Kegler Brown’s Real Estate + Finance practice. He represents both commercial landlords and tenants in the drafting and negotiation of leases, amendments and works with clients in the context of their more general business operations. Michael can be reached at mschottenstein@keglerbrown.com or (614) 462-5451.

Newsletter

Crisis Demands Creativity in M+A

Each month, Eric Duffee looks at a different piece of The Anatomy of a Deal – a series of easy-to-digest articles that break down complicated aspects of business transactions – helping you better understand terms + processes that can shape the direction of your business.This piece is a collaboration with Steve Barsotti, a director at Kegler Brown who works with companies on planning and implementing their strategic and operational goals with a focus on capital strategy, deal structuring, and financial problem-solving. Welcome to “The Great Pause.” In this installment of our “Anatomy of the Deal” series, the patient is dealing with some pretty serious sh*t. With the COVID-19 pandemic wreaking havoc on the world economy, conventional mergers and acquisitions have all but ground to a halt (for now) and both buyers and sellers will be looking to non-traditional avenues, including so-called “distressed” transactions, to provide value for both sides There’s no playbook for this situation, and anyone who tells you otherwise is just trying to make you feel better. However, some of our experiences from the Great Recession of 2007-2009 (why do we call these things “Great”?) give us some idea of what the future may hold. 1. Deals will get done, but will require more creativity. By all accounts, private equity still has a mountain of dry powder (read: cash reserves) to deploy. And the reality is that the economic dislocation caused by the Great Pause will create a lot of opportunity on the buy side. For sellers, some sectors will likely continue to see strong valuations, but most will take a hit. The size and survivability of the hit will depend on the length of the pause, but the most credible optimistic prognostications we’ve seen have an economic restart in Q3 and recovery starting in Q4. Of course, most businesses do not have a 3-6 month “time out” built into their budgets or business plans. But business marches forward and value is still being created. So distressed deals, meaning those in which a buyer or new capital source comes in and forces a restructuring of the company’s existing capital stack (and often its creditor mix), may become the new normal. These deals are complex, as they go beyond the typical exercise of maximizing deal value and “fit,” and require careful consideration (and typically negotiation) with many stakeholders. But properly and thoughtfully executed, these deals can provide much-needed stabilization and a positive, viable path forward. Generally, in these deals the seller is not the mythical “willing seller.” Instead, the seller is forced to sell (or recapitalize) under circumstances that are outside of its control. In some cases, the “seller” is not even the business owner, but may be an outside secured creditor. For strategic buyers (with cash), these transactions offer an opportunity to strengthen themselves during challenging times by: growing their product/service offerings; acquiring new talent and technology; and accessing new markets. For sellers, these transactions offer an opportunity for a path forward that can provide some recovery to creditors and existing investors, and sometimes continued participation in upside. It also provides several opportunities: to save the business from a complete liquidation; to potentially provide continued employment for some (or all) employees; to offer protection for customers; and to preserve at least some of the seller’s legacy. 2. Debt financing may be scarce. One important difference between the COVID-19 crisis and the Great Recession is the fact that the lenders themselves were at the source of the previous crisis. You’ll recall that third-party financing wasn’t just scarce during 2008-2009; it was virtually non-existent. In this instance, the banks themselves are much healthier (at least for now). That said, banks tend to be extraordinarily risk-averse and will likely struggle to underwrite deals in the current state of uncertainty. Moreover, banks are likely to be dealing with a rash of defaults and loan workouts in the coming months, which may have an impact on their ability to execute. As such, even if they have the capacity to loan funds, traditional lenders are likely not going to be providing much in the way of funding for the most part. Non-traditional lenders may have more flexibility, but will be facing many of the same issues. It’s also very possible that new private financing sources emerge or existing private funds change their typical investment structure and return models. It’s likely that potential buyers will need to look to their own balance sheets to finance a distressed transaction. Few buyers are likely to have both the financial wherewithal and the stomach to pursue distressed opportunities in this time of great uncertainty. Those that do, however, will find many attractive potential opportunities. Fewer Buyers + Many Needy Sellers + Limited Outside Financing = Lower Purchase Prices. 3. Earnouts and other forms of contingent consideration will become more common. We’ve discussed earnouts in a previous installment, but the term “earnout” simply means a purchase price that is contingent on post-closing events. For example, a buyer may pay $500,000 in cash at closing and the remainder in the form of an earnout in which the buyer pays the seller 10% of post-closing income from the business (usually up to some maximum amount). The typical theory behind earnouts is that they bridge the gap between the expectations of the buyer and the seller. If the seller believes the business can generate $X, but the buyer thinks the business can only generate $Y, the buyer can pay for the business at closing based on its $Y expectation and offer some upside to the seller if $X is actually achieved by the buyer post-closing. While the theory seems benign, as we’ve said before, earnouts are fraught with problems. But in distressed deals, earnouts tend to become more common for a few interrelated reasons: The buyer may be the only realistic “game in town.” When this is the case, the buyer can effectively dictate what it will do. The seller doesn’t have better options. The seller has to sell and has very little leverage to negotiate better terms. Acquisition financing isn’t likely to be readily available, which has the effect of depressing the purchase price. A buyer’s risk tolerance is likely to be much lower given the chaos in the global economy. A seller’s risk tolerance is likely higher because the cost/risk of NOT doing a deal may be higher. A common form of earnout in the distressed context is one in which the entire “cash” portion of the purchase price is used to pay-off or assume the seller’s debt. So, in effect, the seller is selling the business for a cash-free/debt-free purchase price of $0. However, the deal includes an earnout to give the seller a chance to earn something if the buyer is able to experience any success post-closing. In an ideal world, the buyer is happy to pay the earnout because it means that the deal worked to its benefit—though it’s always more complicated than that. We won’t rehash the issues with earnouts here, but it’s important to know that earnouts are more likely to rear their heads in a distressed M+A deal. Given the circumstances, an earnout may actually be helpful to the seller who is otherwise faced with the prospect of handing over the keys with no net return. 4. Deal terms are different than in a typical transaction. We spent the better part of the first year of this series talking about the typical deal terms that come into play in conventional M+A deals. While we don’t throw those entirely out the window, the terms become very different in distressed deals. Why? Well, for one thing, the seller won’t be walking away with a boatload of cash. In many cases, the seller won’t receive anything at all, other than some debt relief. Therefore, the seller is not in a position to provide any economic backstop. Second, even if the seller signs whatever piece of paper the buyer requests, the seller probably has liquidity issues that will make it difficult to collect. In typical M+A deals, we see escrows and holdbacks to provide security for the buyer. Those don’t work anymore when virtually all of the purchase price is being paid to discharge debt owed to third parties. And, as noted above, if the creditor is directly involved in the process, the creditor is going to be requesting certain terms to protect itself through the transaction. And if the creditor is ultimately going to take a haircut to get a deal done, it’s going to be absolutely certain that this compromise doesn’t come back later to bite it. 5. Sometimes a distressed deal isn’t the way to go. While distressed transactions are a potential tool to bail out the seller and to provide a potential growth path for opportunistic buyers, they don’t work for all situations. Here are just a few situations in which a distressed deal may not be practical or advisable: If the universe of creditors (including contingent creditors) is unknowable. If there are so many creditors that it becomes impossible to manage them. If there are creditors that will be difficult to negotiate with, such as governmental authorities or labor unions. If the seller’s assets have more value in liquidation than they would in the operating business. In these cases (and in many others), the better result may be for the seller to undergo a reorganization through bankruptcy, a sale under the supervision of a bankruptcy court, or an orderly liquidation of its assets. We’ll be doing a follow-on article describing how bankruptcy and state receivership processes can provide a vehicle for getting deals done that otherwise would be impossible or economically unviable. 6. They’re not for the unwary. Distressed deals can be a good solution for buyers and sellers, but they raise a whole host of issues that make for many possible traps. Due diligence will be at a premium, particularly because—as noted above—post-closing recourse against the seller will be difficult, if not impossible. But time is not typically on either party’s side during these deals. The business may be deteriorating rapidly and creditors may be circling while the deal is in limbo. Creditors’ patience will be thin because they’ll need to move quickly to secure their position if a liquidation becomes inevitable. In addition, the creditor issues can make for a very difficult dynamic. Missteps could result in the buyer inheriting the very liabilities it sought to avoid. Or, the buyer may find its deal being unwound after the closing. And for sellers, they may end up retaining liabilities that they did not expect. But if done properly, the process should provide for at least some true relief of the seller’s obligations. If the seller’s owners have personally guaranteed any of these debts—or if they’re legally obligated for some of these debts personally—then the seller needs to understand what benefit it’s getting from a deal that doesn’t result in any tangible net benefit to the sellers. While not all distressed deals will result in a full release of the seller’s owners, they should at least get the benefit of reducing their personal obligations. Distressed deals are inherently messy and involve risks. Both sides will need to get comfortable with the risks, and which of those risks cannot be completely erased. However, risk should correlate with return. Cautious buyers may find good opportunities—and beleaguered sellers may gain some relief. The key is to understand the risk landscape and look for creative solutions that, ideally, can create value in a situation where value can sometimes be difficult to see. Next month: The Post-Pandemic Future for M+A Activity Read last month’s piece: ESOPs

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ESOPs

This month, we take a deeper look at a unique transaction structure: the sale to an Employee Stock Ownership Plan (usually called an ESOP—no, not the guy who wrote all of those fables). As with any other succession strategy, ESOP sales are not right for every business. But for the right type of business, the ESOP sale offers a unique way to strengthen the company’s culture while providing significant tax benefits. A number of great companies have been very successful operating as an ESOP, with the Publix grocery store chain often being cited as the “gold standard” of successful ESOPs. However, there are a number of stories of ESOPs that went bad, due in many cases to a lack of planning and proper analysis on the front-end to ensure that the ESOP would be successful. I’m no expert on ESOPs. So this month, I’ve asked the co-chair of our mergers + acquisitions practice, who has significant experience with ESOP transactions, to share his thoughts. With that, let’s dive right in… 1. What is an ESOP? An ESOP is simply a defined contribution retirement plan that invests primarily in employer stock. In some ways, it is similar to a 401(k) Plan. When an employer company launches an ESOP, it forms a trust that purchases some or all of the employer company’s shares, and then holds these shares in retirement accounts for its employees. Employees share in the employer company’s success or failure through their participation in the ESOP plan. The company buys out employees’ accounts when they retire or leave the company. The ESOP is a qualified non-discriminatory retirement plan governed by The Employer Retirement Income Security Act (ERISA) of 1974, and is subject IRS and Department of Labor oversight. There are tax benefits for having such a plan in place, but there are also rules and regulations that must be followed. So, it is critically important to seek professional advice if you’re considering an ESOP. Unfortunately, ESOPs aren’t an option for every company. Generally, only C or S corporations may adopt an ESOP, and certain types of corporations (such as those used for certain professional services businesses) are prohibited as well. Another form of entity, such as a limited liability company, would need to convert to a C corporation or to an S corporation prior to adopting an ESOP. 2. How does a company transition to being ESOP-owned? For most companies, an ESOP provides a succession strategy. The owner(s) of the business sell the stock of the company to an ESOP Trustee in much the same way that an owner would sell stock to an independent third party buyer. However, because the buyer is a qualified plan, there are some special differences and considerations, some of which are described further below. 3. How is the purchase price determined? In a typical third party sale, the purchase price is whatever the buyer and seller agree upon. With an ESOP sale, the same market forces don’t really exist because the ESOP is not an independent third party that seeks to profit from the transaction, nor does the ESOP typically have its own source of capital to fund the transaction. Moreover, ERISA prohibits an ESOP from paying more than “fair market value” for the stock. Consequently, an independent qualified valuation expert performs a valuation of the business and issues a fairness opinion to the ESOP Trustee to rely upon in negotiating “fair market value” for the price and terms related to its purchase of the shares of the company. 4. How is the transaction financed? In most cases, the ESOP transaction is financed through a combination of existing company cash, a traditional bank loan to the company, and seller-financing for the balance of the purchase price in the form of a promissory note that is payable to the selling shareholder(s). The ESOP Trustee, on behalf of the ESOP, is the actual purchaser of the stock, but the company is ultimately obligated to repay both the bank loan and the seller notes (and provides the security for these loans). The transactions required to create this scenario result in an “internal loan” between the ESOP and the company, and an “external loan” between the company and the lender(s). 5. What are the tax benefits of an ESOP? ESOPs are popular for a number of reasons, but for many companies, the unique tax benefits associated with ESOPs are a major motivator. An ESOP offers a tax-efficient, leveraged buy-out vehicle. ESOPs can yield tax benefits to the company, to the selling shareholder(s) and to the company’s employees. While there are several tax benefits, two of the more compelling tax benefits are as follows: ESOP-owned S corporations pay no federal income tax: Yes, you read that right. S corporations themselves pay no federal income tax because they are pass-through entities. Because the ESOP is a qualified, tax-exempt plan for income tax purposes, it doesn’t pay income tax either. So the result is a massive potential tax benefit for 100% ESOP-owned S corporations. And, even if the ESOP owns only part of the stock of the corporation, the percentage owned by the ESOP will be income tax free. For example, if the ESOP owns 50% of the S corporation stock, the 50% owned by the ESOP is income tax free, and the remaining 50% is taxed to its owners in the normal manner. Imagine what you could do if you could legally avoid paying income taxes! Owners of C corporations can rollover sale proceeds in a tax-free manner: If the target company is taxed as a C corporation at the time of sale, the selling shareholders could—provided they meet certain requirements and make an election under Section 1042—rollover their proceeds from the sale into qualified replacement investment property and defer payment of the capital gains taxes resulting from the sale to the ESOP. If the seller retains the qualified replacement property until death, the entire taxable gain could end up being forgiven. Note that these two benefits are available for different types of corporations. However, if the target corporation is a C corporation prior to the ESOP transaction and is eligible to elect S corporation status after the transaction, both of these powerful tax benefits could be achieved. Even for corporations that can’t avail themselves of the benefits of switching from C corporation to S corporation status, the tax benefits may still be significant. Of course, as with any tax issue, there are all kinds of caveats, rules, and restrictions that apply. A good advisor can help determine which tax benefits may be available for your situation. 6. Who controls the company if an ESOP owns the shares? The ESOP is controlled by an ESOP trustee, which is usually an independent corporate trustee that is experienced in these matters. That said, ESOP trustees don’t have the interest or bandwidth to get involved in running the company’s operations day-to-day. So, in most cases, the existing board and management team remain in place after an ESOP transaction. However, note that on certain major transactions, the employees themselves will be able to vote the stock allocated to them through the ESOP. 7. Do I have to sell all of the shares of my company to the ESOP? No, but as noted above, S corp ESOPs don’t get the full tax benefit unless the ESOP owns all of the shares. In addition, some of the other tax benefits require the ESOP to own at least 30% of the shares. However, for some types of companies, a 100% ESOP sale may not be possible, so it may still be worth exploring whether an ESOP can make sense even in those cases. 8. Can I control which employees receive the shares in an ESOP? Generally no, other than restricting participation to full-time employees. The company can prescribe vesting criteria for the stock allocated to a participant, subject to certain restrictions. 9. How and when do the employees receive payment for the shares held in their ESOP? When an employee leaves the ESOP company, he or she will get paid for the vested stock held in his/her account. The payment for the stock is determined by a third party appraisal which ESOP companies must obtain annually from an independent professional valuation company. 10. What are the characteristics of companies that are successful in selling to an ESOP? ESOP-owned companies work best when there is a culture of ownership among the employee base. ESOPs can be powerful tools when all of the employees believe that their efforts to contribute to the company’s growth will directly benefit them at retirement. Certain employee groups can grasp the concept and turn it into better results for the company. In contrast, certain employee groups don’t really understand or value the benefit that ESOPs can provide. In addition, ESOPs only work when the company generates sufficient and steady cash flows to service the debt and to pay out employee share repurchases. For those ESOPs that are 100% owned by an S corporation, the cash flow issues are lessened to some degree by the federal income tax savings. But even for those companies, there may be difficulties in generating the consistent cash flows needed to satisfy these obligations. 11. What are the downsides from selling to an ESOP? While the tax benefits noted above get all of the headlines, the truth is that selling to an ESOP solely to reap the tax rewards is generally a bad idea. First, understand that ESOPs have substantial start-up costs and significant continuing compliance obligations. Transitioning out of an ESOP can be costly and painful as well. So the decision to enter into an ESOP should not be taken lightly. In addition, there are both legal and practical restrictions on how much the ESOP can pay the selling shareholder(s) for the business. If you’re seeking top dollar for the company or require receipt of 100% of the sales proceeds at closing, it’s possible that you’ll have more success selling to a buyer in the open market. Finally, employee ownership can sometimes change the relationship between management and employees. In some ways, this can be a positive dynamic. Employees in an ESOP will have more information about the company’s financial health and will certainly have much more concern for the company’s overall performance. However, employees who don’t have the full picture may become disgruntled if they perceive the stock’s value as too low due to mismanagement of the company, whether rightly or wrongly. 12. How do I determine if an ESOP is right for my company? The first step is to have a discussion with an experienced ESOP advisor who can help you understand the pros and cons of ESOP ownership for your business, particularly in light of your company’s unique culture and the business owner’s goals. The next step is to perform a deep-dive into the financials (known as a feasibility analysis) to determine whether an ESOP is even economically feasible given the cash requirements noted above. --- There’s obviously a lot more to ESOPs than what we can cover here. The key takeaway: ESOPs don’t work for every business, but depending on the company’s circumstances and the owner’s goals, they could be a great solution to providing shareholders with an exit, continuity and a platform for future growth. Next month: Crisis Demands Creativity in M+A Read last month’s piece: Alternative Transaction Structures

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Alternative Transaction Structures

Each month, Eric Duffee looks at a different piece of The Anatomy of a Deal – a series of easy-to-digest articles that break down complicated aspects of business transactions – helping you better understand terms + processes that can shape the direction of your business. Here in Anatomy of a Deal, we often focus on just one type of transaction structure: the 100% buyout. It’s a (relatively) simple, common structure that works for a number of businesses. However, it’s far from the only strategy available. So this month, we’d like to introduce you to some of the other transaction structures that might work for your business. However, keep in mind that most of these assume a more mature business with existing actual value. 1. Majority Acquisition This structure mimics the 100% buyout but with a twist: the sellers (or some subset of sellers) retain a portion of the business after the closing. While the sellers give up control to the buyer, the sellers get the proverbial “second bite at the apple” by participating in the post-closing success (or failure) of the operation. This structure is very common when there’s a private equity buyer (i.e., a buyer who is in the business of buying businesses, building them up, and reselling them in the next 3-8 years). Most private equity buyers need the sellers’ management team to remain in place. This structure does two important things for the private equity buyer: (1) it aligns the interests of the management team with those of the private equity buyer post-closing, and (2) it validates the valuation that the private equity buyer is assigning to the company. If the sellers are unwilling to re-invest a portion of their sale proceeds in the transaction, that may be a telltale sign to the private equity buyer that the sellers’ management team doesn’t believe in the valuation that the private equity buyer has assigned to the business. There are some unique considerations that need to be addressed in this type of structure. First, in most cases, the sellers who will “roll-over” their equity participation into the buyer post-closing will want to be sure that they can do so on a tax-deferred basis. Otherwise, they’ll pay tax on 100% of the value of their pre-closing ownership, but they’re only receiving cash proceeds for the portion that is not rolled over into the buyer. Most sellers don’t love the idea of getting a tax bill at a time when they haven’t received a commensurate amount of cash with which to pay the tax. Hard-hitting analysis, I know. Second, the sellers – who likely had at least some significant degree of control over the business’ operations prior to closing – now must adjust to a minority position in the company. We use a variety of minority-protection tools to help provide some protection to the rollover sellers: protective covenants (e.g., things that the buyer can’t do without some consent of the sellers), employment agreements with severance provisions, etc. While these minority tools are helpful, the buyer’s expectation is that it gets to run the business largely as it sees fit after the closing. So there is some inherent risk in these transactions even if we are successful in using these tools. While some sellers may prefer the idea of simply cashing out and walking away, the majority acquisition can in many cases yield even greater total value for the sellers. In the case of a private equity buyer, many of them will be acquiring the business with the idea of “bolting on” additional businesses in the same industry and also helping to build operational efficiencies and synergies to generate additional value. In some cases, we’ve actually seen the sellers make more money on the subsequent minority exit than they received on the initial majority transaction. However, they’re also taking the investment risk that the business doesn’t tank post-closing, which is entirely possible when the buyer is using significant debt leverage to finance the transaction (and later transactions), as is very often the case. In summary, the majority acquisition presents some unique benefits, but it’s not right for every seller. Before proceeding with such a transaction, you’ll want to consider your personal goals (cash-out and walk away vs. stay involved), your appetite for risk, your comfort level with the potential partner and its plans for the business, and the potential partner’s history in operating – and successfully exiting – similar businesses. 2. Minority Acquisition Many sellers are surprised to learn that there are investment funds that will actually take a minority position in the business. This structure allows the seller to cash out a portion of the business while retaining control.* * Well, you won’t really have total control. The investor is going to demand the same types of minority rights as described above plus more, and they’ll have more success in getting much more robust minority rights. Otherwise, they simply won’t invest. That means you’ll likely be saddled with a number of restrictions on what you can and can’t do without the investor’s prior consent. Moreover, the investor will probably require some form of preferred return, which is usually in the form of a “coupon” on their investment (i.e., they get a 5% to 10% return on their invested capital before the other owners get anything out of the business). Perhaps even more significantly, the investor is going to demand some exit rights at some point in time (typically 5 years, but could be as long as 10 years). This is often accomplished by giving the investor an ability to force a sale of the entire company or giving the investor a “put right” that forces the company to buy back the investor’s equity interest. The latter seems more benign, but unless the company has huge stores of cash available, the put right effectively forces the company to find a new debt/equity partner to provide the capital needed to fund the purchase, or sell the company. Here again, the minority acquisition structure is a potentially useful alternative, but you must know your potential partner very well and have a strong level of trust and confidence in their plans and outlook for the business. You also need to assess the non-monetary value they can bring to the table and their historical track record. Picking the right partner can be a huge win for both sides; picking the wrong partner can be a total disaster. 3. Debt-Financed Recapitalization The debt-financed recapitalization is a classic way to “take some chips off of the table” while retaining ownership and control of the business. In this case, you use the current value of the company to borrow from a lender (often a traditional bank, but could be a less traditional financing source) and put at least a portion of the loan proceeds in the owners’ pockets, by way of a dividend or by a purchase of their ownership in the company. The debt-financed recapitalization has many of the benefits of the minority acquisition, but avoids the forced sale or put right – though failure to pay back the loan could put you in the same position. In many cases, the interest rate may also be lower than the “coupon” that you would pay to the investor in the minority acquisition. On the flip side, you now have a whole host of loan covenants that are similarly restrictive on the operations of the business. More significantly, you’ll have periodic loan payments that must be made, rather than merely the accruing return that gets paid only if and when the company is in position to distribute cash to its owners. These near-term loan payments could have a very significant impact on the company’s growth plans. For many business owners, their retirement and long-term wealth strategy is heavily dependent upon the business’ performance. The debt-financed recapitalization is an option worth considering for owners who want to diversify their risk profile, but the strategy requires a significant amount of financial analysis to ensure that the business is able to satisfy its debt service obligations without hamstringing the business’ future growth and success. Keep in mind also that many lenders may be more rigid in making credit decisions than some outside investors might be in making investment decisions, so this option may not be available for some businesses. 4. Joint Venture The joint venture takes on a number of different forms, but at its most basic level, it’s simply an agreement among multiple individuals or companies to engage in a common activity for shared profit or loss. While the joint venture comes in nearly an endless number of different flavors, the unique benefit of the joint venture is that it allows the participants to continue to own and control their own business and only share the portion of the business and/or specific project covered by the joint venture. For example, if Skywalker Corp. makes Jedi lightsabers and X-wing fighters, and Palpatine, Inc. makes Sith lightsabers and TIE fighters, Skywalker and Palpatine could agree to enter into a joint venture to make and sell all lightsabers without involving their existing X-wing and TIE fighter businesses. In addition, the participants in the joint venture have more leeway to define the extent and duration of their relationship. For example, they could establish a joint venture where the lightsaber business continues only for 3 years. At that point, they either agree to renew or to “simply” walk away and go back to what they were doing before the joint venture. While this almost infinite amount of flexibility gives the participants a great deal of leeway to establish a relationship that works for them, the flip side is that there are enough questions and issues to work through to fill an entire galaxy. For example, during the joint venture, how will decisions be made? What happens if they don’t agree? Who’s responsible for bringing what to the joint venture? After the joint venture ends, it’s easy to say both participants can simply resume what they were doing, but it’s an entirely different question as to how exactly they do that. What if one of them had been sharing the other’s facilities? How do we deal with the confidential information that was previously shared? Who owns the customers that the joint venture served? So the joint venture is a flexible and potentially compelling option, but joint ventures should be approached with great care at the outset to ensure that as many of these potential issues are addressed before the joint venture starts operating. If you enter into the joint venture without careful planning at the outset, you’ll be saying “I have a bad feeling about this” in no time. And we hope you enjoyed the timely pop culture references for which Anatomy of a Deal has become so well-known. 5. Sale to ESOP This one deserves its own topic entirely – and will get one! In short, the sale to an ESOP is an alternative for certain sellers to exit and provides a willing buyer available to take ownership: specifically, a special type of employee benefit plan wherein the company’s employees become the owners of the business. ESOPs offer a number of very unique advantages, but they also require the right company and culture. Sometimes people think of ESOPs as a back-up plan to find liquidity for the owner when no one else is willing to buy the business. This type of thinking is extremely dangerous. And with that, we’ll leave it there so that you’ll be eagerly awaiting our next episode. Next month: ESOPs Read last month’s piece : Interactions with Third Parties

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