Ethics vs. The Marketing of Ethics

The Ohio LTAP Center

Today many companies exist for the sole purpose of certifying other companies as “ethical”, “environmentally conscious”, “socially aware”, “the best”, “super”, “the top”, and on and on. On June 1, Tom presented a webinar, for The Ohio LTAP Center, that explored some of those certification or nominations, delved into the process and cost of getting such commendations, offered for debate the appropriateness of equating the latest social mores with ethics, and discussed the ethical concerns of paying to be publicly lauded as “ethical.”