Presentation
Doing Business in the U.S.: Guidance + Growth Strategies for International Companies Navigating the U.S.
October 7, 2025
presented by Vinita Mehra, Cameron Heffernan + Natasha Pongonis
During this webinar, focused on international companies looking to enter or expand their business in the U.S., Vinita and a panel of cohosts, including Cameron Heffernan, Founder of Beyond Borders Marketing, and Natasha Pongonis, CEO of Envisify Global Intelligence, discussed a number of timely and impactful topics, including:
- The Legal Launch Checklist – essential structures, contracts, and IP protections for U.S. entry
- How to Build Trust in the U.S. Market through cultural awareness and effective communication
- Avoiding the Top 3 Expansion Pitfalls in timing, readiness, and alignment
- Leveraging an AI-Powered Advantage while maintaining the human touch that builds trust
This webinar is the first in a planned series of similar events all directed at the nuances of cross-border business operations.
