Doing Business in the U.S.: Guidance + Growth Strategies for International Companies Navigating the U.S. Legal + Cultural Landscape
This free webinar will be available through GoToWebinar, and credentials will be sent to all registrants closer to the event date.
Join us for an essential webinar designed for international companies seeking to enter or grow within the United States.
Featuring insights from a team of experienced global business professionals, this event will provide a practical, high-level overview of the legal and cultural landscape that international businesses must navigate to succeed in the U.S.
What You’ll Learn
- Legal Foundations for U.S. Market Entry: Corporate formation, regulatory compliance, contracts, IP rights, employment law, and litigation trends.
- Understanding the U.S. Business Culture: Cultural sensitivity, decision-making styles, building trust, and fostering belonging in a generational workforce.
- Assessing Market Readiness: Common pitfalls in U.S. expansion, buyer expectations, and how to align your strategy for success.
- Smart Use of AI: How AI can support research, localization, and outreach, without replacing human expertise.
We hope you’ll join us for this timely and informative session.
Speakers
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Vinita Mehra The leader of Kegler Brown’s Global Business and Global Education practices, Vinita is a nationally renowned speaker and leading voice on global strategy and cross-border growth for some of the world’s most well-known companies and institutions of higher learning. She has more than two decades of experience serving as outside general counsel to her clients, offering a unique and informed perspective on matters involving data security and privacy, tax mitigation, M+A, employment strategy, and other core elements of their global growth plans. Vinita has also earned international acclaim from the legal industry’s foremost attorney rating services, including The Best Lawyers in America, Super Lawyers, and Chambers USA. |
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Cameron Heffernan Cameron is a serial entrepreneur who has lived and worked on three continents and built a 7-figure marketing agency with clients all over the world. He recently launched Beyond Borders Marketing, a growth agency that helps overseas-based companies and their U.S. subsidiaries enter and expand in the U.S. market. |
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Natasha Pongonis Natasha is a seasoned executive and innovation thought leader with a passion for helping businesses succeed in the tech-AI era. Natasha is a 3x founder, serving as the CEO at Envisify Global Intelligence, a cloud-based cultural and business intelligence AI SaaS platform. In the past two decades, she has co-founded two other companies, Nativa Inc., an award-winning communications and SBA 8(a) agency, and O.Y.E. Business Intelligence, a data analytics solution. With over a decade of delivering keynotes, panels, and workshops, Natasha is also a dynamic speaker who specializes in navigating the complexities of digital transformation through data-driven insights and future-forward thinking. She challenges audiences to embrace new ways of thinking and explore the possibilities of driving innovation with a human-centric approach. |
RSVP
Please register by Friday, October 3, by contacting John Eddy at jeddy@keglerbrown.com or +1 (614) 462-5481.
