India Company Builds New Product in Michigan
Kegler Brown Global Business News May 8, 2014
India-based company Mahindra & Mahindra, which creates home-grown utility vehicles and tractors, plans to launch an electric scooter by mid-year in the U.S., and increases the value of foreign direct investment in America.
"The Genze," as named by the company, was developed, tested and assembled in the U.S. With a Mahindra location in Palo Alto, California, the scooter was showcased at the Santa Monica Altcar Expo in September 2013 to test the public's response.
Although the company has been selling a variety of tractors to the American market for years, experts believe this will be Mahindra's biggest seller. Set to be built in Ann Arbor, Michigan, the single-seat scooter will be powered by a lithium-ion battery and housed with a seven-inch weatherproof touch screen as its instrument panel.
The new development of Mahindra's scooter showcases that foreign direct investment (FDI) in the U.S. from India is increasing tremendously. From innovative products to strategic investments, Indian companies are playing a large role in job creation and economic development in the U.S. Manufacturing of the new electric scooter in Michigan by Mahindra & Mahindra is a prime example and I anticipate more companies following in its global development footsteps.