Resource/Ammirati is the country’s largest independent, digitally-led marketing agency, with nearly 400 employees and offices in Columbus, Chicago, Cincinnati and San Francisco. The company builds "OPEN Brands" that empower consumers and deliver results through creativity, technology, and content. Marketers such as Clorox, CVS, HP, Kohl’s, Nestle, P&G, Sherwin-Williams and Victoria’s Secret turn to Resource/Ammirati for its ability to turn digitally-connected consumers into passionate brand advocates.
Kegler Brown has served as outside general counsel for Resource/Ammirati for nearly a decade, directly negotiating services agreements and licenses with Resource/Ammirati's world-class client list. In that role, our lawyers have worked with Resource/Ammirati to craft effective and adaptable agreements in the context of a rapidly changing technology and new media environment.
IP + Branding Protection
Our firm has counseled Resource/Ammirati on its multi-faceted intellectual property strategy involving the comprehensive protection of key branding elements, negotiation of licensing arrangements and pursuing strategic patent rights.
Mobile + Big Data
Resource/Ammirati has pioneered marketing strategies in the mobile and social media space, capturing and extracting value from ever-increasing volumes of data. Kegler Brown advises Resource/Ammirati on the evolving legal landscape, with a keen focus on emerging trends and the creation of best practices.